Selling on platforms like Meesho and Flipkart definitely presents small business owners, resellers, and entrepreneurs with a wonderful chance in today’s eCommerce market. However, success on these platforms is not only reliant on the price or product quality. Product presentation also plays a significant role. Customers consider product images the main attraction and if those are not appealing, sales will be lost easily.
Such things as understanding label crop requirements are unicorns in today’s world. The right image size not only satisfies platform requirements but also increases the probability of product placement, better ranking, etc. Our product is picked for the promotions campaign. Both Meesho and Flipkart have issued product labels and uniformity guidelines (or non-issuance of these), which applies to all the images. If you intend to do business selling here, it’s high time you started doing some, at least basic, image editing on your own — or learn what to tell your designer.
Why Label Cropping Matters
Label cropping is the act of either cutting out or modifying brand labels in product images to sanitize the source brand or to have a neat look which is the requirement of the market. On numerous platforms, there is a prohibition on the use of specific labels or branding in product images, in order to keep the competition equal or not to infringe copyright.
When a seller uploads a product image where brand logos or tags are clearly visible, such a product will be in conflict with the image policies of that marketplace as an example. The result may be that the offering will be removed or the link will be hidden from the customers’ search results.
Understanding Platform Guidelines
So, what we need to find out is the way the platforms view the expectations for cropping of the label and what the sellers are supposed to think about concerning the images of their products to be ready somehow.
Meesho’s Image Requirements
The intention of Moozgo is to reach out to the vendors and the small business owner, the majority of which do not know the manufacturing process. That is why the platform highlights incredible product pictures that are simple to reproduce on social media via applications such as WhatsApp and Facebook.
Regarding the Meesho label crop, vendors have to make sure that the clothes do not feature the logos of the original manufacturers or any other type of labels on them in the pictures. This not only makes the product look more generic but also makes it easier to resell with a different brand name. Apart from this, Meesho is also of the opinion that the sellers should use simple background colors and standardized angles such as the front, back, and side for the sake of uniformity. Contributors, please use the same order in the first part of the bullet points as in the corresponding part of the passage! Do not change the angle, please.,
Apps like Canva, Snapseed, and Adobe Express can facilitate the user to either manually eliminate the label or smudge it out, so that the product visual is not damaged. Moreover, try to make the shot closer but without cutting the product’s elements.
Flipkart’s Approach to Label Cropping
Flipkart’s content is stricter because of the variety of customer groups and product categories it serves. To list any product under a category, sellers should adhere to a certain set of picture requirements that the category requires. The site stands out by focusing on the idea of product clarity and forbids watermarks, logos, or extraneous images.
For the fashion and clothing line, Flipkart label crop guidelines that bring out the necessity that a brand tag or label must not be visible or completely removed on the images, particularly if they are in the catalog-style. Yet the legitimate brand owner has the chance to display the brand in a very basic and acceptable way.
As for the non-fashion area(if they still label it non-fashion), as for non-apparel items, label cropping is less applied but certainly, the tags that are unwanted like stickers, price tags, or labels of the promotion, should be taken out of the image to maintain the professional look of the product.
Best Practices for Label Cropping
Here are some tried-and-true tips for handling label cropping across both Meesho and Flipkart:
- Use High-Resolution Images
Make sure you start with good pictures so that cropping or editing doesn’t turn them into pixels. If your images are blurry, your product ad might not be approved.
- Zoom and Frame Smartly
Set up your shot so that labels are either not in the picture or can be cropped out without making the picture look bad. - Edit Carefully
Don’t over-edit your photos; instead, use tools you know you can trust. If your product has noticeable blurring or patches, people may not trust it as much. - Test on Mobile Devices
Since most people shop on their phones, you should always see how your edited photos will look on those screens. Make sure that the label areas don’t look weird or bare. - Stay Updated with Guidelines
Platforms change their image rules from time to time. The seller homepage or help center is where you should always check for the most up-to-date requirements.
Also Read : Gym Tattoo Ideas & Designs: Show Your Strength in Ink
Avoid Common Mistakes
Here are a few pitfalls that sellers often face:
- Leaving partial labels visible: You can still get your ad flagged for not following the rules if you do this.
- Inconsistent cropping: It can be confusing for buyers if one picture of a product doesn’t show the label and another does.
- Overuse of stock images: Often, these have watermarks or brands that are built in, which are not allowed.
Label crop rules help keep your store looking professional and build buyer trust, whether you’re selling clothes, tech, or home goods. It is very important to pay close attention to picture details because both Meesho and Flipkart want their marketplaces to look neutral, clean, and consistent. Not only are you following the platform’s rules when you crop or clean up your product images, but you’ll also have a better chance of sticking out in a crowded market.
